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Podcast: Play in new window | Download (Duration: 15:00 — 12.8MB)
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Dr. Bob Rakowski shares his clinical pearls regarding detoxification systems.
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Click on each standard operating procedure to open in a new window.
Right click and choose “Save file as” to download
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Where does nutrition exam fit into the practice?
How does the size of your team impact how you implement these visits?
Dr. Sara Malchow
Keep it simple
- Is this separate from Chiropractic
- What does every day one visit look like?
- Weight loss / Reset program – HCG
- Detox
- Life style program
- Core nutrition
Podcast: Play in new window | Download (Duration: 14:12 — 9.8MB)
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I want to look good for my class reunion
I want to look good for my vacation
I want to look good for my child’s wedding
I want to believe I’m healthy
I want to fit in
I want to be able to do Physical Activities
I do not want to be like that Person
I don’t want to buy two tickets to travel
I want to be fashionable!
I want to lose weight so I will not become a diabetic.
I want to lose weight so I can have more energy.
I want to lose weight so I can breathe easier.
I want to lose weight so I can dance again.
I want to lose weight so I can sit in a booth at restaurants.
I want to lose weight so I can sit in any chair.
I want to lose weight so I can bend over to pick something up off the floor.
I want to lose weight so I no longer feel embarrassed or ashamed.
I want to lose weight so I can tie my shoes.
I want to lose weight so my back will quit hurting.
I want to lose weight so my knees will quit hurting.
I want to lose weight so I can wear shorts in the summer.
I want to lose weight so I can go to the beach and wear a swimsuit.
I want to lose weight so I can play with my children/grandchildren.
I want to lose weight so I can look in the mirror and like what I see.
I want to lose weight so I can play with my dog.
I want to lose weight so I can go to the gym without people staring at me.
I want to lose weight so I walk up a flight of stairs without running out of breath.
I want to lose weight so I can go on rides at the amusement park.
I want to lose weight so I can cross my legs.
I want to lose weight so I won’t dread family photos.
I want to lose weight so I can do chores without needing a break.
I want to leave a better first impression
I want to be confident and have a glow about myself
I don’t want to be judged as lazy and unhappy!
I want to fit into my old clothes!
I don’t want to have to buy new clothes every year!
I want to improve my marriage!
I want to have a higher self esteem!
I want to be more attractive!
I want to have better sex!
I don’t want to have to pay as much money on airline tickets!
I don’t want to get glared at in public!
I don’t want an extension for my seatbelt!
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10 steps to get you started in Permission Marketing:
- Figure out the life time value of a new patient
- Invent and build a serious of communication suites that you will use to convert strangers into patients. This could be a serious of emails, letters, scripts for phone, webpages, radio, etc.
- Essential to each suite are four elements:
- They take place over time
- They offer the consumer a selfish reason to respond
- The responses should alter the communication moving forward
- They should have a final call to action so that you can measure the results
- Essential to each suite are four elements:
- Change all your advertising communication to have a call to action: once they respond initiate one of the communication suites
- Measure the results of each suite. Throw out the bottom 60% and replace them with new suites. Continue testing new approaches forever.
- Measure how many permissions you achieve. Measure how each permission affects buying behavior. Reward all parties on the permission team for exceeding metrics
- Assign one person to guard the permission base. Have that person focus on increasing the level of permission gained from each individual and reward her for resisting short term profiteering.
- Work to decrease your cost of frequency by automating responses and moving to email and the internet.
- Rebuild your website to turn it from brochureware to a focused permission acqusition medium
- Regularly audit your permission base to determine how deep your permission really is.
- Leverage your permission by offering additional products or services or by co-marketing with partners
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